End Goal: End animal exploitation where possible and practicable, restore ecosystems, & shift the global systems to vegan friendly.

1. Normalize (~5% vegan population - Building momentum & grassroots advocacy):

• Create more vegan advocates - not just practicing vegans
• More demand for vegan alternatives (food, clothing, hygiene products, etc)
• Vegan as a consistent available option (in schools, businesses, restaurants, clothing stores, etc)

2. Compete (~15% vegan population - Corporations can no longer ignore us):

• Beat animal products on price, functionality, convenience, taste, etc
• Force supply chains to adapt to this nearly 1/5 population shift

3. Legislate (~25% vegan population - We can start shifting government and laws):

• Larger scale advocacy/protest to shift subsidies from livestock to crops (reducing price of most plant based products by 15-30%)
• Animal protections & environmental mandate laws (both contribute to pushing on animal ag)
• Laws for educational systems to add curriculum on the importance of animal rights

4. Transform (~50%+ vegan population - Correcting and improving the mistakes of the past):

• Rewild & convert farmland back into prominently native ecosystems
• Minimize animal use globally - Goal being that only niche, genuinely unavoidable scenarios of animal use remain

5. Maintain (~85%+ vegan population - We’ve meaningfully achieved our goal, now sustain):

• Close remaining exemptions (no more possible scenarios where animal use/exploitation is needed for virtually any scenario)
• Monitor/defend what has been built to ensure backsliding away from veganism doesn’t happen